How flexible is WordPress? This is a fairly broad question but a completely valid question considering all the different content management systems (CMS) out there. In short, WordPress is highly flexible and virtually unlimited in what it can offer.
But what makes WordPress so flexible? And how can this allow marketers to succeed in fast, scalable, and agile content publishing?
WordPress is open source.
Open-source software is software that is publicly available online for anyone to download for free. No payment details are required, and there is no ad-generated revenue that makes it available to just about anyone. Once the source code has been downloaded and uploaded to a web server, the famous 5-minute installation can be run. At this point, you will have a fully functional CMS.
The only other component needed now is a theme. The themes are pretty self-descriptive. They are packages that WordPress uses to ‘thematize’ the front end of a website. Once a theme is downloaded and activated in the CMS, you will have a working WordPress site!
Many thousands of open source themes developed by third-party developers can be downloaded and activated from the CMS. WordPress also comes packed with a few out-of-the-box themes (like Twenty Twenty-One, Twenty Twenty, etc.).
Furthermore, there are also thousands of open-source plugins available for download. Plugins work out of the box and either add a new feature to a website or extend existing WordPress functionality.
Out of the box, Themes is an excellent tool for those who need a simple, functional website with little or no budget. Still, the real power of WordPress lies in the ability to develop custom themes and plugins to create wholly tailored websites. As a WordPress agency, this is what we specialize in.
At its core, WordPress consists of a handful of base mechanisms that provide a solid foundation when developing custom themes and plugins. The adaptability and extensibility of these mechanisms are one of the main reasons WordPress’s flexibility is infinite.
Using the fundamental mechanisms that WordPress offers – such as post types, taxonomies, meta fields, and users – a developer has all the tools they need to build a fully customized website that the CMS fully powers.
The Gutenberg editor is a recent addition to WordPress. This allows content blocks to be added to the editor of a page. The editor and its blocks are designed to mirror how the content will look visually on the site’s front page, offering far more seamless content creation than the previous TinyMCE editor who preceded the Gutenberg editor.
This has helped bring WordPress closer to “drag and drop” website builders and CMSs without compromising WordPress core functionality and flexibility.
The Gutenberg editor comes with dozens of core blocks but also allows developers to create custom blocks. We offer custom Gutenberg blockchain development as standard and have found that it has genuinely revolutionized both the admin experience of the admin site, but also our approach to the development of the sites we build.
One of the most powerful aspects of WordPress is its multisite functionality. This functionality comes packaged within the standard installation of WordPress and provides the ability to control multiple websites within a single installation of WordPress.
Each site has its dedicated admin area so that it can be completely exclusive to all the other sites on the multisite network. Because all sites are located on a single WordPress installation and share the same code base and database, admin users can quickly switch between admin sites on different sites without logging in or out.
A typical use for a multisite would be a multilingual website, each of which will serve a unique country, region, or language. Because sites share the same code base, they can share a single theme if the brand and structure of each site were similar. Conversely, if each site has to be completely different, they can each develop their own theme.
WordPress has been continuously developed and refined by a large community of passionate developers for the past 17 years. This has led to it becoming the most flexible and scalable CMS out there, reflected in its ever-increasing popularity and being the most widely used CMS globally.